All accounting websites should include an up to date blog for the accounting firm. However regular client work can keep you so busy that it is hard to find the time to manage the blog. Here are a couple of key ways to make managing the blog on your accounting website that much easier.
In a Nutshell. Organize your ideas, focus on content rather than length. You also want to be consistent with the frequency of your blog posting. It will be easier to maintain your blog over time then to stop and start again. The best way to start is by making a small post once a week. You can then move on to more frequent posts once you are comfortable with the process.
Organize Your Ideas. Keep your mind open to what information your current and potential clients might want to hear about. Keep some paper with you to jot those ideas down as you have them. Then organize your list of ideas. Add more details to the initial ideas in your list as you have them.
15 Minutes. When you find you have 15 minutes, pick an item from the list to write about. Write about the topic for 15 minutes and do not stop for editing. Now put what you have written away to look at later.
Come Back Later. When you find another 15 minutes, review what you have previously written. Edit it for clarity. Have another person read it over if possible. Then edit it further considering their feedback. After this last edit the post should be ready.
Have Short Posts. The length of your blog posts shouldn’t matter as much as the content. Focus on ideas that you know your current and potential clients want to read about. Then write for clarity rather than length.
Be Consistent. There is no one right way to blog on your Accounting website. You will gain your reader’s trust by having consistently good information in your blog. Even if you were to have a few posts with so-so content, that can be somewhat forgiven, but you will always want to be consistent.
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