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Comparing Fulfillment Houses

August 28th, 2010 · No Comments · General News

Do you have a direct mail or bulk mailing campaign to send?   Do you require a fulfillment house to warehouse and ship your product? Is a rebate program your worry?

Any of these functions can be outsourced a fulfillment house. But, the fact is, not all fulfillment partners are created equal.

The objective when choosing a fulfillment house is to pick for today with a focus on tomorrow.

Comparing Fulfillment Houses
While cost is always important, when it comes to fulfillment houses there other factors you need to consider. Chat with business associates to develop a short list of fulfillment partners then study their relative merits in terms of:

  • Experience
  • New solutions
  • The various services they provide
    • Order Fulfillment
    • Literature Warehousing
    • Kit Assembly
    • Rebate Management
    • Print on Demand
    • Variable Data Printing
    • Financial Transactions
  • Efficiency
  • Ability to work in a multilingual and multicultural business environment
  • Ability to work in both Canadian and US markets – quickly and efficiently
  • The systems they have to manage your program efficiently

When you compare prospective fulfillment houses with the above factors in mind you will see just how dissimilar they can be.

Selecting Fulfillment Houses
Fulfillment houses help implement your creative goals.  They do more than just perform a simple pick and pack distribution service.

They assist your marketing goals and should have a mindset that focuses on a program that increases sales, improves customer service and makes you more competitive. Watch for this mindset in the fulfillment houses you seriously consider.

It is vital that all those on your short list of fulfillment partners offer a extensive range of services.

  • A service you don’t need now may be important in the future. For example, managing financial transactions is fairly new territory for fulfillment partners. Until recently, it was not in high demand. But with 24 hour delivery seemly commonplace, businesses are turning to fulfillment houses to warehouse, take payment and deliver their products. It has become a vital service.
  • Less tangible criteria such as know-how and innovative ideas can be difficult to assess in an interview. On these factors, a business must consider which of the fulfillment partners interviewed appear most confident, industrious and forthcoming with ideas.
  • Always tour a few fulfillment houses before you make your final decision. You will see for yourself how current clients are treated; whether corners are cut that compromise a program and whether creative solutions are offered that enhance the overall success of a project.

Consider Fulfillment Houses with Your Future Vision in Mind
When choosing from the many fulfillment houses eager for your business consider your present and future needs.

Your organization will grow and change.

You need a fulfillment house that will stay one step ahead of that growth. A fulfillment house that is always ready with the services and systems in place for your next marketing campaign.

Consider fulfillment houses that can support your future.

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