You’ve seen him in advertising campaigns for Nike, Coke, FIFA Street 2, Extra Joss, and of course, his bare-chested appeal in the Pepe Jeans ad. According to advertising and marketing experts and football agents, Cristiano Ronaldo has the ‘X factor’ that could well replace David Beckham as the footballer who earns the most from endorsements. Considering Ronaldo’s teenybopper appeal and this age group’s importance as the advertisers’ main target audience, it might just happen… and soon.
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